RC MEDIA / SEO
How to run a practical technical SEO audit
A practical guide to finding crawl, indexation, metadata, performance, and internal-link issues before they dilute organic visibility.
Start with the real job
A technical SEO audit is most useful when it turns a long issue list into a clear order of operations. Start with the pages that earn commercial attention, then confirm that a crawler can reach, render, understand, and trust them.
Why it matters
The aim is not to chase every tool warning. It is to remove issues that prevent useful pages from being discovered, understood, or used. That means checking status codes, canonicals, sitemap coverage, headings, internal routes, meaningful image alternatives, and page delivery together.
A practical approach
Create a route inventory, compare it with the XML sitemap, and test priority templates in a rendered browser and a crawler. Next, inspect duplicate titles, descriptions, redirects, mobile rendering, and the path from an informational page to its relevant commercial service.
What to watch
Treat performance and structured data as quality controls, not decorations. A technically clean page still needs clear intent, substantiated content, and a helpful next action to become a useful search result.